Virtuworks
IT & Cybersecurity
Brand Strategy, Content Development, Web Optimization, SEO, Campaign Strategy
Coral Gables
2024
VirtuWorks is a leading provider of IT, cloud, and cybersecurity services, trusted by enterprise clients across highly regulated and fast-moving industries. While the company had built a reputation for technical excellence, its brand, messaging, and digital presence no longer reflected its capabilities or ambitions.
Snyder&Co. was brought in to lead a full transformation. The engagement began with a rebrand and evolved into a strategic partnership that touched every part of their marketing ecosystem. From voice and identity to campaigns, SEO, content, and web development, our team delivered structure, clarity, and execution at a high level.
Summary
VirtuWorks came to Snyder&Co. with a clear need. Their offerings were growing, but their communication was fragmented and outdated. They lacked a consistent brand voice, had no system for launching new products, and were producing content without direction or measurable impact.
We stepped in and took ownership. Snyder&Co. rebuilt the brand from the inside out. We defined their voice, organized their messaging, and developed a content strategy built for scale. Every asset we created was intentional, and every initiative tied back to business goals. Our work gave them the tools, structure, and momentum to move forward with confidence.
Challenge
The core challenge was operational. VirtuWorks had the talent, the services, and the clients. What they didn’t have was a way to express their value clearly and consistently. Product launches stalled. Messaging varied across departments. The digital experience didn’t match the sophistication of their work.
Snyder&Co. filled that gap with precision. We brought clarity to complex offerings, created a repeatable process for internal teams, and supported execution across platforms. The partnership worked because we moved fast, stayed aligned, and delivered work that met high expectations without compromise.
Solutions
The core challenge was operational. VirtuWorks had the talent, the services, and the clients. What they didn’t have was a way to express their value clearly and consistently. Product launches stalled. Messaging varied across departments. The digital experience didn’t match the sophistication of their work.
