Touchland
Personal Care
Brand Strategy, Identity Development, Web Design, Content, Paid Media, Sales Enablement
Wynwood
2020
Touchland is a modern personal care brand that redefined the hand sanitizer category through sleek design, elevated branding, and strong retail partnerships. As the company continued to scale its presence in both DTC and retail, they needed fresh creative support to match their pace. The goal was not just to create beautiful content, but to deliver campaigns that would perform across paid media and resonate with a growing global audience.
Snyder&Co. partnered with Touchland to develop campaign concepts and creative assets for use across their digital platforms. Our team provided content for both organic and paid distribution, working closely with their internal marketing and product teams to ensure brand consistency, audience alignment, and performance-driven execution.
Summary
Touchland came to Snyder&Co. at a key moment in their growth. With national retail partnerships and a loyal digital following, the brand had reached a point where content had to evolve. They needed campaign concepts that felt elevated, distinct, and forward-thinking—while still staying rooted in the playful, accessible identity that made the brand successful.
Challenge
The main challenge was creative alignment. Touchland had built a strong brand, but the visual space was becoming saturated. Their team needed content that would stand out, connect quickly, and translate to results. The line between being too safe and too abstract was narrow, and finding the right creative balance required strategy, restraint, and strong execution.
Snyder&Co. was trusted to bring ideas that felt bold without losing the core of the brand. One of our concepts was initially seen as potentially too artistic for the market—but it made the team stop, think, and ultimately led to one of the most well-received directions. That moment reflected the trust and collaboration that defined the project.
Solutions
Snyder&Co. delivered a full set of creative campaign concepts, including ad content and visual storytelling for use across paid and organic channels. We created multiple directions that allowed the Touchland team to explore different narratives and aesthetics, from editorial-inspired visuals to performance-first ad creative.

