Tejesta
Luxury Eyewear
Content Strategy, Creative Direction, Visual Production
Miami
2023
Tejesta is a Miami-based eyewear brand known for its collectible, design-forward spectacles that blend bold Americana with the elegance of Art Deco. Built for those who value craftsmanship and individuality, Tejesta’s identity is as much about lifestyle as it is about function.
Snyder&Co. partnered with Tejesta to elevate its visual storytelling through premium content creation. Our goal was to create assets that matched the sophistication of the brand while driving interest across digital and retail platforms. From concept to execution, our team led the production of high-end photo and video assets designed for both e-commerce and campaign use.
Summary
Tejesta approached Snyder&Co. with the need for content that reflected the quality of their product and the uniqueness of their brand. They had a strong visual identity, but required assets that could translate their brand world into high-converting, high-impact visuals across channels.
We provided creative direction and executed a full suite of content tailored for e-commerce, organic storytelling, and launch campaigns. The focus was on creating images and video that felt premium, editorial, and ownable while staying rooted in Tejesta’s rugged-meets-refined point of view.
Challenge
As a luxury eyewear company, Tejesta’s challenge wasn’t in design it was in translation. The brand had a clear vision, but needed content that could carry that vision into the real world and digital shelf without losing nuance. There was also a need for assets that could work across multiple platforms, from web to print to social.
Solutions
Snyder&Co. built a creative direction anchored in Tejesta’s visual language and executed full-day lifestyle and studio shoots to support launch moments. We delivered a versatile content library that allowed the brand to showcase craftsmanship, fit, and mood—while giving their team tools to sell both online and in person. Every asset was tailored to format, and built for longevity.
