Scope
Saas, Artificial Intelligence
Brand Identity, Messaging, Visual Direction, Brand Guidelines
New York
2023
Scope AI is a sports-focused AI platform built to deepen the connection between athletes and their fans. From naming to logo, brand voice, and positioning, Snyder&Co. led the full brand creation and helped bring their vision to life with clarity, speed, and impact.
Summary
Scope had a powerful idea but needed a brand to match. They came to Snyder&Co. with a concept and a mission, to build a bridge between fans and athletes using AI. Everything else was a blank slate. We were trusted to develop the entire brand system from the ground up, including naming, messaging, tone, visual identity, and strategic positioning.
We worked closely with the founding team to define their values, shape the brand voice, and design a visual identity that felt premium, authentic, and built for scale. This wasn’t just about creating a logo, it was about crafting a brand that could build trust, open doors, and define a category.
Challenge
Scope entered a competitive and crowded space, where authenticity matters and AI can feel impersonal. The challenge was to create a brand that felt human and aspirational, while still grounded in the speed and intelligence of the technology.
The brand also needed to work fast. The team had conversations in motion with athletes, agents, and investors, and needed a brand that would impress at first glance and hold up under scrutiny.
Solutions
Snyder&Co. delivered a comprehensive brand system, starting with naming and expanding into full messaging architecture, tone of voice, visual identity, and design. The result was a bold and ownable brand that stood out in the AI space without losing its emotional pull.
Our creative direction balanced modern tech aesthetics with cultural relevance, ensuring Scope could speak to athletes, engage fans, and signal credibility to investors. With a flexible toolkit in hand, Scope launched with confidence and started real conversations from day one.
