Pantai
Home Design
Brand Strategy, Identity Development, Content, Paid Media, Sales Enablement
Doral
2023
Pantai Granite & Tile is a trusted name in high-end stone, porcelain, and architectural surfaces, servicing builders, designers, and homeowners across South Florida. While their product selection and trade relationships were strong, the brand needed a more modern identity and a digital presence that matched the quality of what they offered in person.
Snyder&Co. was brought in to reposition the brand, refine its voice, and lead the evolution of Pantai’s digital and marketing strategy. From content and SEO to messaging, showroom presentation, and advertising, our team helped Pantai align their outward presence with their longstanding reputation inside the industry.
Summary
Pantai had been in business for years, but its marketing infrastructure had not evolved with the company. There was no cohesive messaging, no performance-driven content strategy, and little visibility online. The team was focused on operations, and needed a partner who could take full ownership of brand-building and lead generation.
Snyder&Co. stepped in to provide exactly that. We built a content engine, refreshed the brand’s tone and visual consistency, and created strategies for social, search, and showroom campaigns that drove real engagement. Our work gave Pantai the tools and systems needed to market with clarity, consistency, and confidence.
Challenge
The challenge was translating a product-first, operations-led business into a modern, branded experience, without losing the trust and heritage Pantai had built over time. Their team knew stone, but they needed support presenting that expertise in a way that resonated with today’s buyers and design professionals.
There was also no structured marketing workflow in place. Snyder&Co. needed to create everything from messaging hierarchy to content systems to paid ad structures that delivered results. Every piece had to connect, from Instagram posts to in-showroom visuals, and every tactic had to reinforce Pantai’s new positioning.
Solutions
We developed a complete creative strategy that elevated Pantai’s brand across all platforms. This included writing and designing evergreen content, modernizing SEO, refreshing the website’s messaging, and developing assets that could be used across sales, social media, and vendor communications.
Our approach blended aesthetics with performance. From showroom walk-through videos to product-focused ad campaigns, every deliverable was crafted to drive visibility and convert interest into foot traffic or inquiries. The Pantai team now operates with a refined brand, a scalable system, and a presence that lives up to the quality of their product.
