OJO
Out-of-Home Advertising
Branding, Strategy, Sales Enablement, Content Development
Miami
2025
OJO is an out-of-home advertising agency with a focus on helping brands make a statement in the physical world—through billboard placements, transit media, and high-visibility touchpoints. When they approached Snyder&Co., they were in the early stages of business, looking to establish a presence, grow their client base, and drive revenue.
Summary
OJO had the industry experience and the inventory, but they lacked a clear sales engine and market-facing brand. They came to Snyder&Co. to help define their positioning, shape their voice, and provide the materials and structure they needed to sell effectively.
We focused on building the foundational tools that would allow the OJO team to go to market with confidence. Our team created everything from pitch decks and sales narratives to campaign examples and content libraries that supported their outreach.
Challenge
Like many startups, OJO had the potential but needed structure. They were ready to go to market but lacked the sales strategy, brand cohesion, and supporting materials that would convert meetings into deals. Without a strong foundation, scaling would be difficult.
They didn’t need fluff. They needed a partner who could help them articulate their value fast, build trust with buyers, and create a brand presence that matched the quality of their work.
Solutions
Snyder&Co. delivered a sales-focused launch plan. We created a compelling brand voice, clear positioning, and designed the pitch materials their team would use to close deals. Every asset was built with conversion in mind—tailored to resonate with media buyers and brand partners.
Our approach helped OJO accelerate their sales pipeline and streamline how they presented their value to the market. The result was significant revenue growth and, ultimately, acquisition. The OJO team credited the clarity, focus, and professionalism of our collaboration as a major driver in their successful run.
