MiCasa
Interior Design
Brand Identity, Messaging, Visual Direction, Brand Guidelines
Miami
2024
Mi Casa is a luxury interior design studio known for delivering refined residential and commercial spaces with elegance and precision. Their aesthetic speaks to a high-end clientele, but they lacked the foundational tools needed to position themselves in a crowded, style-driven market.
Snyder&Co. was brought in to build the brand from the ground up. We developed the voice, visual identity, and brand direction that would anchor Mi Casa’s presence moving forward. Our focus was clarity, consistency, and giving the studio a polished foundation that matched the quality of their work.
Summary
Our team was brought in to bring new creative energy into their content engine. We developed campaign directions that challenged the norm, explored fresh visual approaches, and gave Touchland a variety of high-quality assets to test across platforms. Each concept was built to push their aesthetic while respecting their audience.
Challenge
Snyder&Co. was trusted to bring ideas that felt bold without losing the core of the brand. One of our concepts was initially seen as potentially too artistic for the market—but it made the team stop, think, and ultimately led to one of the most well-received directions. That moment reflected the trust and collaboration that defined the project.
Solutions
Each deliverable was crafted with purpose. Our content was designed not just to look good, but to convert, engage, and evolve with the brand. Shortly after the engagement, Touchland entered a new phase of growth, culminating in a reported acquisition valued at eight hundred eighty million. While we were one part of a larger journey, Snyder&Co. brought clarity, range, and creative power to a brand that was already set to lead.
