Hydrality
Health & Wellness
Brand Creation, Positioning, Content Strategy, Web Design, Paid Media, Influencer Strategy
Coconut Grove
2023
Hydrality is a whole-home water purification company focused on health-conscious homeowners seeking better water quality, safer living, and long-term wellness. With a mission rooted in clean water access and community health, the brand entered a competitive market with a big vision—but no identity, no assets, and no roadmap.
Snyder&Co. came in at day one. As both strategic partner and equity stakeholder, we led the creation of the company from the ground up. From brand development to marketing execution, we built the entire foundation and positioned Hydrality to launch fast, scale responsibly, and grow into a trusted voice in the clean water space.
Summary
Hydrality began as a great idea with real purpose, but no infrastructure. There was no logo, no positioning, no product roadmap, and no go-to-market strategy. The core team had industry expertise and vision, but needed a partner that could bring that vision to life across identity, operations, and customer acquisition. Snyder&Co. was brought on not as a vendor, but as a co-builder.
We developed the entire brand platform, name, voice, visual identity, and market position. We handled everything from product messaging and educational content to digital campaigns, influencer partnerships, and performance marketing. Our team provided not just execution, but direction, giving Hydrality the structure it needed to enter the market with confidence and clarity.
Challenge
Launching in a saturated market with no existing presence required more than just branding—it required speed, precision, and a fully integrated strategy. There was no audience, no product awareness, and no system in place to drive traffic, educate consumers, or generate leads. The risk wasn’t just being overlooked—it was being irrelevant before ever launching.
We also knew this couldn’t be treated like a startup with endless time to iterate. The business needed real traction early. Revenue had to come in quickly. Customer trust had to be earned from the first impression. Our challenge was to build a brand that felt established, looked premium, and operated like it had been in the market for years—all within the first two quarters.
Solutions
Snyder&Co. led every aspect of the brand’s creation and rollout. We built the visual identity, crafted the brand story, developed product positioning, and established voice guidelines for every touchpoint. We launched a clean, high-converting website, built internal sales systems, and created a full suite of creative assets for paid, organic, and influencer distribution.
We also managed content production, designed and executed Meta ad campaigns, and structured a local-first marketing strategy built around South Florida homeowners. Every tactic was backed by data, refined through performance tracking, and aligned with long-term business goals. Within months, Hydrality not only launched, it grew. With consistent revenue, measurable conversion lift, and an energized founding team, the brand is now positioned to scale with confidence.
