Alexander Victoria
B2B Design
Brand Strategy, Messaging, Sales Enablement, B2B Positioning
Miami
2022
Alexander Victoria is a white-label interior design and fixtures brand based in Miami. With a growing portfolio of premium products, they partnered with Snyder&Co. to craft a brand system that would resonate with high-level distributors and developers, without needing a public-facing presence.
Summary
Alexander Victoria operates in the background of some of the most refined design projects in the country. As a white-label partner, they needed a discreet but compelling brand identity—one that could build trust, convey premium value, and support business development behind the scenes.
Snyder&Co. helped define and shape that identity, crafting a strategic brand and messaging system designed specifically to appeal to B2B buyers, procurement teams, and top-tier distributors.
Challenge
The challenge wasn’t visibility, but clarity. With no public-facing brand, Alexander Victoria needed internal tools and a compelling brand narrative to support major distributor conversations. Their materials needed to speak directly to B2B partners, without the flash of traditional consumer marketing, while still feeling elevated and credible.
They were also at a critical point in their growth and needed to lock in larger-scale sales agreements to solidify their position in the market.
Solutions
We delivered a comprehensive brand system tailored to the B2B space: a polished messaging strategy, sales decks, internal branding tools, and pitch-ready collateral. Every asset was designed to align with distributor expectations while reinforcing Alexander Victoria’s attention to detail and product quality.
The result was a clear and confident brand system that supported major sales conversations and helped close key deals with industry leaders.
