CEDA
Legal Services
Brand Strategy, Identity Development, Content, Paid Media, Sales Enablement
Miami
2019
388 CEDA is a Miami-based organization providing legal and medical support for car accidents and personal injury cases. The team came to Snyder&Co. with one mission: launch the brand with maximum visibility, zero confusion, and high-volume recall. This wasn’t about blending in. This was about owning space—on billboards, on buses, and in the minds of the public.
Snyder&Co. developed and executed a full creative campaign with more than fifty billboard designs and fifty wrapped buses across Miami-Dade. This was not just a rollout. It was a saturation strategy. Our creative direction became the visual signature of the brand—and remains in circulation years after launch.
Summary
The campaign’s objective was simple: be everywhere. But the strategy had to go deeper. The target audience was broad, distracted, and largely skeptical of traditional advertising. The founder wanted more than awareness. He wanted conversation. Snyder&Co. was brought in to deliver creative that would turn heads, spark reactions, and embed the brand in the city’s daily rhythm.
We delivered a system that was bold, intentionally loud, and culturally sharp. Our team built a recognizable visual identity that made the brand unavoidable. From bus wraps driving through high-traffic areas to larger-than-life billboards sitting above intersections, the result was brand awareness through creative saturation.
Challenge
The audience didn’t want to be sold to. Many had been burned by promises before or had never engaged with a legal brand at all. We couldn’t afford subtlety. We needed clarity, repetition, and design that could work on the move. At the same time, we had to balance this directness with smart messaging that would stick.
The added challenge was creative longevity. This campaign needed to scale, evolve, and continue performing well beyond a single quarter. Snyder&Co. was trusted to deliver a visual platform that could grow with the business and stay top of mind through years of ongoing placements.
Solutions
We created a full suite of design templates optimized for speed, scale, and clarity. Every billboard and bus wrap followed a strict visual logic, bright yellow backgrounds, bold black-and-white text, and high-contrast photography, to ensure legibility at a glance. The messaging was consistent, bilingual, and designed for immediate action.
The campaign wasn’t just visible, it became part of Miami’s visual identity. From Santa Claus activations in front of our backdrops to community events and digital tie-ins, Snyder&Co.’s creative platform shaped how the public saw 388 CEDA from day one. It’s still running because it still works.
